IT'S ALL ABOUT THE GROOVE

 

IT'S ALL ABOUT

THE GROOVE

 

 

Personal Project

Vinyl record sales have been growing rapidly in the past 5 years with a 17.7% increase in the past year alone. As more record labels are embracing this classic format, more 18-25 year olds are searching for new releases to create a physical collection along side their digital one.

 

By creating a variety of branding for a record store and café called the Groove this project aims to raise awareness of the new releases and innovative design that makes this format a must have in any music lovers lifestyle. This project was completed as part of my BDes Hons Degree in Graphic Design at Duncan of Jordanstone College of Art and Design.

 

 

Promotional Poster Design

Cafe Menu Design

Promotional Items

Web Banner Advert

Website Mockup

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